Our client’s product is targeted to Generation Z and the merchandise needed to be bold, interesting and tactile. From pre-printed sheets we die cut and collated 42,000 sets of information cards. Each set had 26 different cards with slots strategically placed allowing the reader to build a House of Cards whilst learning about the features and benefits of the product. Each set was individually shrink wrapped and finished with a branded belly band.
Result: A modern-day twist on an old-fashioned pastime.